'At first instance the idea of creating an online presence was quite daunting as I'd be placing myself in the spotlight of creating something that others will look upon. This meant I had to put my best foot forward looking directly at my passions and interests. This meant if I wasn't excited, passionate or looking forward to curating the content I had chosen then it wasn't the right choice.' This was in my first pitch blog, worded perfectly the Avero Photography has become a digital artefact that im passionate about curating content for.
I wanted to create a photography based digital artefact that I'd be continuously excited to interact with by posting collections or interacting with the audience. This digital artefact allowed me to share a passion of mine being photography to a small audience. I proposed to make a website which allowed access to sell digital prints of the photos without the complexity of outsourcing another company to print the photographs whilst having a central place for all images. Secondly a pinterest page, this was in hope to gain a big showcase for the mass of Pinterest consumers. With pinterest I would be able to create a continuous cycle of consumer interaction as the Pinterest photograph will be directly linked to the website then to the Steller stories. Lastly the photographs would be shared onto steller which collates photo collections. I chose this platform as it proved a success interaction with users when I used it before.
The intial plan was to create a consistent upload stream hopefully uploading 3-4 collections which will spread across all platforms under the same name. In the process of it all I uploaded 5 Steller Collections which was posted throughout the website and pinterest under the same names.
After seeing many starter-packs posted through the twitter hashtag #bcm114 I was slowly realising, that I liked the reversal of the standard starter pack where instead I showed the complicated side of creating a digital artefact and showing the simplicity of being an audience of it.
CREATING THE WEBSITE
I went through 'Hubspots' blog post and gathered ideas of how photographers set out their online portfolios, so when creating mine through Wix I can draw off the templates they have used that I believe looks aesthetic. Because I had already created a bank of photos from previous adventures I am able to set up the presence without hesitation.
The Wix site 'Avero Photography' became the main hub for all the images of the collections. It provided a platform to extend past the steller collections, it also provided viewers with the chance to read about myself and the motivation I have to take photographs.
During the Beta I touched on the notion that the website had very minimal interactions and thus becoming more of a portfolio which linked the other profiles which created a circular interactivity between platforms. Thought the interactions digitally were minimal many complimentary comments from friends and family made the website feel worth it. The website is a digital presence that I plan to continue use as a personal site for my images.
PINTEREST IMPRESSIONS
Pinterest has been less interactive having some analytics available but not enough for actual analytics to be processed by the site. 4 collections were posted, unlike the website these were only a few images. Each image was linked to the website which meant the audience could be directed to the steller account from there.
In the Beta I mentioned I would try out the promote option however after following the #FIST I decided against it as i had gone through the whole process without spending anything. This meant all the results were raw was reliant on when and what I posted.
Using this source I tried to post Saturdays as it was recommended that audiences view 'travel' options and this was the most relevant for my photographs to pop up during there search. Though this didn't directly help with exceptional results I still stuck with the consistency.
STELLER PERFORMANCE
Steller was most successful in both the way the audience and the application interacts with its users. Similar to pinterest I researched tips on uploading collections and found this article useful in many ways for times to post and how to make engaging stories. Steller was created as a story-telling app, it was founded by ex-Google, ex-VMware, and ex-Microsoft veterans. These creators made the application well thought out for both users to post simple phone photography or DSLR photography like I did.
I followed the tips to make each collection as engaging as possible, this is the closest ive come to verbal feedback as opposed to ‘likes’ or ‘hearts’, where users have commented and I've made a true effort to respond quickly in order to gain audience interaction.
The most revelationary interaction however was with the steller account itself. After many interactions with my stories such as being featured or even just like but days after posting, it was then seen the audience interaction would increase and without it the stories success was very unlikely.
I tried getting in touch with the Steller Social media team through both email and instagram direct message, to see if I could gain any information about this but had not luck with responses.
Throughout this Digital Artefact, I've begun to notice the need for patience and dedication. Sticking to a plan and completing it even though feedback may be minimal and may seem useless it is all very helpful when reviewing it in the end. Seeing the lack of interaction without the help of steller and seeing the immense amount of interaction with the help of steller shows the significance of reach when other well-known people are involved and the reach it potentially has for your content. Overall this digital artefact has been rewarding in a sense that I have a platform that I like to share my photographs on which can hopefully be used in future careers to come.
Until Next Time, Live and Laugh,
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